LOCAL SEO DASHBOARD · REVIEWS & REPUTATION

Run GBP Reviews & Reputation Management without missed replies.

Wranker’s GBP Reviews & Reputation Management tool watches new Google Business Profile reviews, flags sentiment risks, queues replies, turns review themes into tasks and reports reputation movement by location.

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✓ No credit card✓ Quick setup✓ Built for agencies and local teams

Review InboxSentiment ThemesResponse QueueReview RequestsReputation Reports

New reviews

126

+18vs previous period

Avg rating

4.42/ 5

+0.08vs previous period

Response rate

91%

+6.4 ppvs previous period

Median response

3h 18m

−42mfaster response

Priority reviews inbox

Triage rating risk, reply status and SLA from one Google review queue.

17 need reply

ReviewRatingWorkflowSLAAction

Wranker Dental – Camden· London

“Wait time was over an hour and nobody explained the delay.”

Wait time

1.0

Needs replyOverdue 6h

Wranker Dental – Soho· London

“The appointment ran late and communication could be improved.”

Service

2.0

EscalatedDue in 2h

Wranker Dental – Shoreditch· London

“Follow-up information was slow, but the staff were polite.”

Follow-up

3.0

Draft savedDue in 5h

Wranker Dental – Bristol· Bristol

“Perfect service. Fast, friendly and very professional team.”

Staff

5.0

RespondedWithin SLA

Camden selected: reply workspace is ready with owner, SLA and draft.

Source: Google reviews (GBP)

Reply workspace

Selected review · owner and SLA attached

Priority 1

Wranker Dental – Camden

1.0 · 36h ago

Needs reply

“Wait time was over an hour and nobody explained the delay.”

Suggested replyBrand-safe draft

We’re sorry the wait was longer than expected and that you weren’t kept informed. Our Camden manager will contact you directly.

Sarah Johnson

Owner · due in 42m

Response & sentiment pulse

Current workload and review risk

Needs reply

Drafted

Approval

Positive 61%Neutral 24%Negative 15%

Wait-time mentions rose 12% in Camden

5 reviews share the same service theme.

Create task

Placeholder trust strip — replace with verified customer proof

northpeakVantageRankLabMeridianFoundry

THE OLD WAY

Local reputation work breaks when reviews, replies and tasks live in different places.

A 1-star review can sit unanswered, a recurring complaint can stay invisible, and a client report can miss the work your team already completed. The painful old workflow is not review monitoring — it is stitching reputation signals into action by hand.

—No single review queue

—No response ownership

—No sentiment-to-task path

—No report-ready reputation story

Disconnected review workflow

GBP tabs

Email alerts

Reply docs

Support tickets

Branch chats

Spreadsheets

Sentiment notes

Client reports

Manual review output

Screenshots

Unowned replies

Assigned tasks

THE PAYOFF

Reviews, replies, sentiment and reporting in one local reputation loop.

Core reputation signals modelled in the page: rating, review volume, review velocity, response rate, unanswered reviews and sentiment risk.

Review workflow states used in mockups: New, Needs Reply, Drafted, Escalated and Reported.

Operational action paths: Reply, Create Task, Request Review and Add to Report.

Connected workflow from GBP review signal to response, task, reputation improvement and client-ready reporting.

Figures illustrative — swap for verified benchmarks.

THE REPUTATION LOOP

From review signal to assigned action in five steps.

GBP reviews are not just feedback. They are local SEO, customer experience and reporting signals. Wranker turns them into a repeatable Monitor → Triage → Respond → Improve → Report workflow.

Monitor

Bring new Google Business Profile reviews, ratings, sources, locations and freshness states into one local SEO review inbox.

Triage

Prioritise negative reviews, unanswered reviews, urgent sentiment themes, SLA breaches and location-level reputation risks before they sit unnoticed.

Respond

Draft replies, route sensitive reviews for approval, assign owners and keep every response state visible across locations and teams.

Improve

Turn recurring service, pricing, staff, wait-time and product themes into local SEO tasks, GBP updates and review-request campaigns.

Report

Add rating movement, response rate, sentiment shifts, unresolved risks and completed work to local SEO reports without rebuilding the story.

REVIEW INBOX

See every important GBP review before it becomes a local reputation risk.

The review inbox brings new, negative, unanswered and escalated reviews into one operating view. Teams can filter by location, rating, sentiment, source, owner and response status, then act without opening every GBP profile manually.

×Reviews are checked profile by profile, copied into sheets and sorted by whoever remembers to look first.

✓Wranker centralises GBP reviews into a triage inbox with rating, sentiment, SLA, status and action paths on each row.

Filter by location group, rating, status, topic and response owner.

See unanswered and negative reviews without rebuilding review spreadsheets.

Move rows into Reply, Create Task, Escalate or Add to Report actions.

Reviews inbox

Priority reviews by reputation risk

Rating, sentiment, reply state and SLA in one action queue.

17 need attention

Attention queue

Highest risk first

3 shown

Downtown Clinic

Austin

1.0

Wait time was over an hour and nobody explained the delay.

Wait time

Needs reply42m

Westside Dental

Austin

2.0

The service was good, but the price changed at checkout.

Pricing

Draft readyDue in 1h

North Branch

Round Rock

5.0

Friendly team and a very clean office. Booking was simple.

Staff

Replied14m response

Google reviews (GBP)14 more reviews

Selected review

Downtown Clinic · Austin

SLA breached

1.0 rating

Today · 9:18 AM

“Wait time was over an hour and nobody explained the delay.”

Negative sentimentWait timeNeeds reply

Rating

1 star

Reply SLA

42m overdue

Theme

5 similar

Brand-safe reply draft

Edited 4m ago

We’re sorry the delay wasn’t explained. That is not the experience we aim to provide. Please contact our clinic manager so we can review your visit and make this right.

Apology-first language Offline resolution included

Maya Chen

Reply owner

SENTIMENT & THEMES

Find the themes behind rating movement, not just the average score.

Sentiment & themes

Rating movement, explained by customer themes

Sentiment shifts and recurring topics across 12 GBP locations.

4.42 −0.08

Rating & negative sentiment movement

Average rating against the share of negative review language.

Last 6 weeks

Apr 28 drop: 11 new wait-time mentions across two locations.

−0.12 rating pts

Themes behind the move

Mention share, sentiment and period movement.

70 mentions

61% positive24% neutral15% negative

Wait time

18 mentions

Negative4pp

26%

Staff

29 mentions

Positive8pp

41%

Pricing

12 mentions

Mixed2pp

18%

Cleanliness

11 mentions

Positive3pp

15%

Average rating alone hides what customers are actually saying. Wranker groups review language into sentiment, topics and urgency so teams can find recurring issues around staff, pricing, wait time, availability, service quality or location experience.

×Teams skim reviews manually and guess which complaints are patterns rather than one-off feedback.

✓Wranker shows topic clusters, sentiment movement, urgent themes and affected locations so improvement work can be prioritised.

Track positive, neutral and negative sentiment by location and time period.

Surface themes such as wait time, staff, pricing, service and cleanliness.

Turn recurring issues into GBP recommendations, branch tasks or report notes.

RESPONSE WORKFLOW

Route replies, approvals and escalations from one response queue.

Review response is operational work. Wranker gives teams a response queue with status, owner, draft, due date, escalation reason and evidence so replies do not get lost between support, branch teams and SEO managers.

×Replies are drafted in documents, approved in chat and tracked with manual notes that fall out of date.

✓Wranker keeps draft, approval, owner and escalation state attached to the review and location.

Separate Needs Reply, Drafted, Waiting Approval, Escalated and Replied states.

Use reply templates and brand-safe response notes without hiding the original review.

Create tasks for service recovery or operational fixes when a review needs more than a reply.

Response workflow

One queue for drafts, approvals and escalations

Owner, SLA and recovery context stay attached to every reply.

4 escalated

Response queue

SLA and approval priority

4 shown

Downtown Clinic

Austin

1.0

Escalated42m overdue

Maya ChenManager approval required

Westside Dental

Austin

2.0

Waiting approvalDue in 1h

Mina PatelPricing complaint

North Branch

Round Rock

4.0

Draft readyDue in 3h

Leo GrantStandard response

Airport Road

Austin

3.0

Needs replyDue today

UnassignedService follow-up

Google reviews (GBP)32 in queue

Selected response

Downtown Clinic · 1★ review

Manager approval

1.0 ratingToday · 9:18 AM

“Wait time was over an hour and nobody explained the delay. I had to ask twice for an update.”

Brand-safe reply draft

Edited 4m ago

Thank you for sharing this. We are sorry the wait was longer than expected. Our manager is reviewing the scheduling issue and will follow up directly.

Apology first Offline resolution

Approval route

Jordan Lee · approver

Drafted

Manager review

Escalation evidence

SLA breach · 5 similar wait-time reviews

Maya Chen

Reply owner

REVIEW REQUESTS & RECOVERY

Grow review velocity without losing control of reputation risk.

Response workflow

One queue for drafts, approvals and escalations

Owner, SLA and recovery context stay attached to every reply.

4 escalated

Response queue

SLA and approval priority

4 shown

Downtown Clinic

Austin

1.0

Escalated42m overdue

Maya ChenManager approval required

Westside Dental

Austin

2.0

Waiting approvalDue in 1h

Mina PatelPricing complaint

North Branch

Round Rock

4.0

Draft readyDue in 3h

Leo GrantStandard response

Airport Road

Austin

3.0

Needs replyDue today

UnassignedService follow-up

Google reviews (GBP)32 in queue

Selected response

Downtown Clinic · 1★ review

Manager approval

1.0 ratingToday · 9:18 AM

“Wait time was over an hour and nobody explained the delay. I had to ask twice for an update.”

Brand-safe reply draft

Edited 4m ago

Thank you for sharing this. We are sorry the wait was longer than expected. Our manager is reviewing the scheduling issue and will follow up directly.

Apology first Offline resolution

Approval route

Jordan Lee · approver

Drafted

Manager review

Escalation evidence

SLA breach · 5 similar wait-time reviews

Maya Chen

Reply owner

Review generation should be connected to review quality. Wranker links request campaigns, QR/link assets, location groups and recovery tasks so teams can encourage more feedback while still prioritising low-rating issues.

×Review requests, negative review follow-up and local SEO reporting live in separate tools.

✓Wranker connects review-request planning, recovery queues, task handoff and reporting from the same local SEO workspace.

Track requested reviews, new reviews, review velocity and average rating movement.

Pause or adjust request campaigns for locations with unresolved reputation risks.

Route 1–2 star reviews into recovery tasks before they become recurring patterns.

COMPETITOR BENCHMARKS

Compare rating, response speed and review volume against local competitors.

Reputation is competitive. Wranker helps teams compare review count, average rating, response rate and review velocity against local competitors so reputation gaps become visible beside local visibility work.

×Competitor review strength is checked manually and rarely becomes part of the local SEO action plan.

✓Wranker turns competitor reputation gaps into local recommendations, review-request priorities and report-ready context.

Compare locations against selected local competitors or market averages.

Spot branches with rating gaps, low review velocity or slow response coverage.

Connect review benchmarks with local rank tracking and GBP improvement work.

Competitor benchmarks

See where local reputation wins — and lags

Rating, review volume and reply speed across your market.

Market rank #2 of 4

Local reputation comparison

Selected competitors · Austin, TX

Last 30 days

Business

RatingReview volumeReply speed

Acme Dental

Your location

4.42

Avg. rating

2,418

+126 / mo

42m

91% replied

SmileCo

Market leader

4.61

Avg. rating

3,104

+144 / mo

3h 12m

72% replied

BrightCare

Competitor

4.28

Avg. rating

1,881

+88 / mo

6h 05m

64% replied

Metro Dental

Competitor

4.19

Avg. rating

2,012

+73 / mo

9h 40m

51% replied

Market average4.38 rating · 2,354 reviews · 4h 55m reply

Priority benchmark gaps

Turn market gaps into a focused reputation plan.

3 actions

−0.19

Rating gap vs SmileCo

Prioritise service recovery

−686

Review volume gap

Increase request cadence

+2h 30m

Reply speed advantage

Add the proof point to reporting

REPORTING & AGENCY OPS

Prove review work without rebuilding client reports by hand.

Reporting & agency ops

Client-ready reputation reporting

Review KPIs, risk and completed work in one portfolio view.

8 reports ready

Agency rollup

Portfolio reputation health

Locations

6 active accounts

Coverage

88%

▲ 7.4% this cycle

Open risks

▼ 9 this cycle

Response coverage & risk resolution

Portfolio-wide progress across the last six report cycles.

+7.4%

Response coverageResolved risks

Portfolio signals

32 locations above reply SLA

Coverage is ready for client reporting

9 reputation risks resolved

Closed since the previous report cycle

3 locations need approval

Review before the scheduled send

Delivery status

8 / 8

Client reports approved

Next scheduled send

Jun 30 · 9:00 AM

Every response, sentiment shift and unresolved risk should connect to reporting. Wranker lets agencies and local teams package review health, response activity, sentiment themes and tasks into recurring local SEO reports.

×Monthly reputation reporting requires screenshots, manual counts and separate task updates.

✓Wranker sends review KPIs, task progress, sentiment movement and risk notes into report workflows and agency dashboards.

Add review widgets to scheduled, white-label or custom reports.

Show resolved issues, open risks and response coverage by location.

Connect portfolio-level reputation health to agency delivery workflows.

DATA SOURCES

Clear data boundaries for GBP reviews, tasks and reports.

Wranker keeps review data, sentiment analysis, GBP context, activity tasks and reports connected while making every mockup signal easy to understand.

Google Business Profile reviews

Review text, rating, author, reply status, review date, location and freshness badges

Monitor new reviews, response queues and location-level reputation risk.

Wranker sentiment layer

Sentiment labels, topic themes, urgency, risk score and recurring issue clusters

Find patterns behind rating changes and turn themes into tasks or recommendations.

GBP Management

Location groups, profile health, posts, Q&A, services, hours and local business context

Connect reputation work with GBP profile improvements and local visibility actions.

Campaign Activity TaskBoard

Owners, due dates, status, escalation, approvals and completed response work

Move review replies and reputation fixes into accountable team workflows.

Reporting Dashboard

Review KPI widgets, sentiment snapshots, unresolved risks, response activity and exports

Package reputation progress into client-ready reports and stakeholder updates.

WHO IT IS FOR

A reputation workflow for specialists, teams and agencies.

The same review system supports a solo local SEO audit, an in-house branch workflow and an agency portfolio with many clients and locations.

SOLO SEO

Stop missing reviews that affect trust and local conversion.

See new, negative and unanswered reviews in one queue, then move each one toward a reply, task or report note without juggling GBP tabs.

✓Prioritise 1–3 star reviews first
✓Track response status and sentiment by location
✓Create tasks when review themes reveal operational issues

IN-HOUSE TEAM

Give brand, branch and support teams one reputation workflow.

Keep local marketing, customer experience and branch teams aligned around reviews, response approvals, recurring themes and service recovery actions.

✓Route sensitive reviews to owners
✓Compare reputation health across locations
✓Turn recurring complaints into assigned improvement work

AGENCY

Standardise review response and reputation reporting across clients.

Manage multi-location review queues, response SLAs, sentiment trends and white-label reputation reporting for local SEO retainers.

✓Portfolio-level review response visibility
✓Client-ready sentiment and rating snapshots
✓Taskboard handoff for reply, recovery and reporting work

PLACEHOLDER TESTIMONIAL

“Placeholder testimonial — replace with customer proof about reducing missed reviews, improving reply coverage or making local reputation reporting easier.”

Customer proof placeholder

Replace with verified user, title and company

PLACEHOLDER METRIC

Replace with a verified benchmark such as faster response handling, higher reply coverage, improved average rating or fewer unresolved review risks.

WHY WRANKER

Stop treating reputation management like a monthly screenshot task.

Wranker brings GBP reviews, response workflow, sentiment themes, tasks and reporting into one connected local SEO operating system.

WorkflowWithout WrankerWith Wranker

Monitor reviews

Open GBP profiles one by one, copy reviews into spreadsheets and hope every location was checked.

Use one review inbox with new, negative, unanswered and escalated reviews grouped by location and status.

Prioritise risk

Treat every review the same even when 1-star reviews, owner replies and SLA breaches need different paths.

Sort by rating, sentiment, response age, topic, location and escalation status to fix the highest-risk items first.

Reply consistently

Draft responses in documents, lose approvals in chat and forget which review was already handled.

Keep response drafts, approval states, owners and reply actions connected to the exact review and location.

Improve operations

Recurring themes like wait time, pricing or staff issues stay buried inside review text.

Sentiment and theme cards expose recurring issues and turn them into GBP updates, tasks or recovery workflows.

Report reputation

Rebuild rating charts, screenshots and response counts manually for every client or branch.

Send rating movement, response rate, sentiment trends and unresolved risks into Wranker reports in one click.

AUDIT LOCAL REPUTATION

See which reviews need a reply, a task or a report note.

Start with a free audit, then scale into review monitoring, response workflow, sentiment themes, request campaigns and reporting when your locations are ready.

Start Free Audit

WHAT YOU GET

✓Review inbox for GBP locations and location groups

✓Response queue with owners, drafts and escalation states

✓Sentiment themes connected to tasks and recommendations

✓Export-ready reputation metrics for reports

RELATED FEATURES

Connect review management with the rest of local SEO.

Reviews become more valuable when they connect to GBP health, citations, local rankings, taskboards, reporting and agency operations.

Local SEO Dashboard

Use the parent local SEO workspace for GBP health, citations, reviews, local ranks, recommendations and reporting.

Local ScoreGBPReviews

Explore feature →

GBP Management

Connect review work with GBP profile health, posts, photos, services, hours and Q&A actions.

GBPPostsQ&A

Explore feature →

Listings & Citations Management

Keep NAP trust and citation coverage aligned with reputation signals across local search surfaces.

NAPCitationsTrust

Explore feature →

Local Rank Tracking

Connect review velocity, rating movement and response quality with map pack and grid rank changes.

Map PackGridKeywords

Explore feature →

Campaign Activity TaskBoard

Move review replies, service recovery actions and recurring complaint themes into assigned campaign work.

TasksOwnersStatus

Explore feature →

Reporting Dashboard

Package rating movement, review volume, response rate and sentiment changes into client-ready reporting.

PDFCSVSchedule

Explore feature →

Report Builder

Build custom report sections for review health, negative review recovery and location-level reputation performance.

BuilderWidgetsShare

Explore feature →

Agency Dashboard

Manage client locations, team access, white-label delivery and review workflows at agency scale.

ClientsTeamAccess

Explore feature →

FAQ

GBP review management questions, answered.

Direct answers for local SEO teams, agencies and multi-location brands evaluating a GBP Reputation management tool.

What is a GBP Reviews & Reputation Management tool?+

A GBP Reviews & Reputation Management tool helps teams monitor Google Business Profile reviews, prioritise negative or unanswered reviews, manage response workflows, analyse sentiment themes and report reputation performance by location. Wranker connects those review signals to local SEO tasks and reporting.

Is Wranker a GBP Review management tool?+

Yes. Wranker’s Local SEO workflow is designed to manage GBP review monitoring, review response status, negative review triage, sentiment themes, review-request actions and reputation reporting from one workspace.

Who should use GBP Reviews & Reputation Management in Wranker?+

It is built for SEO agencies, in-house SEO teams, local marketers, solo SEOs and multi-location businesses that need to track reviews, reply consistently and show reputation progress in local SEO reporting.

What review KPIs can the page track?+

The page is designed around average rating, new review count, review velocity, response rate, unanswered reviews, negative review count, sentiment trend and location-level reputation risk.

Can review insights become tasks?+

Yes. Reviews with low ratings, recurring negative themes, SLA delays or operational issues can become tasks with the location, review evidence, owner and recommended next step attached.

Can Wranker help teams respond to reviews?+

Yes. The response workflow includes review queues, response status, reply drafts, approval states and escalation paths so teams know which reviews need action and who owns the reply.

Does Wranker support agencies managing many locations?+

Yes. The page is designed for multi-location and agency workflows with portfolio rollups, location filters, response SLA visibility, task handoff and white-label reporting paths.

Can I export GBP review reports?+

Yes. Reputation metrics, review response activity, sentiment themes and unresolved review risks can be added to Wranker’s reporting workflows for PDF, CSV, scheduled reports or shareable report links.

How does reputation management support local SEO?+

Review quality, freshness, sentiment and response activity help local teams understand trust, customer experience and conversion risk. Wranker connects those reputation signals to GBP management, local rank tracking, citations and reporting so review work becomes part of the local SEO operating system.

REVIEWS SHAPE LOCAL TRUST

Reply faster. Spot reputation risk. Report the work.

Move from manual GBP review checks to a connected workflow for monitoring, triage, response, sentiment, tasks and local SEO reporting.

Start Free Audit

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