Reports sent
1,248
+12.0%vs prev.
Email, links and exports
Reporting Dashboard
Know whether reports were delivered, opened and used.
Wranker’s Wranker Reporting Analytics tool replaces email guesswork, scheduler anxiety and disconnected delivery logs with one clear view of report engagement, top-performing reports and fixable delivery issues.
✓ Delivery and view analytics✓ Top reports and templates✓ Needs-attention queue✓ Privacy-aware tracking
Placeholder agency proof — replace
Placeholder client quote — replace
Placeholder retention metric — replace
Reports sent
1,248
+12.0%vs previous
Delivery rate
96.0%
+1.2 ppvs previous
View rate
59.4%
−3.1 ppvs previous
Downloads / exports
348
+18.0%vs previous
Issues
11
−31.0%fewer issues
Engagement over time
Delivered and viewed reports across the last 30 days
DeliveredViewed
Delivered
1,198+8.8%
Viewed
712+4.6%
Best day
22 May72 views
Report engagement funnel
See where client attention drops after delivery
1Sent
1,248100%
2Delivered
1,19896.0%
3Viewed
71259.4%
4Downloaded
34848.9% of viewed
Largest drop: Delivered → Viewed
486 delivered reports were not opened.
Top reports
Ranked by client view rate
ReportSentDeliveryViewedDownloads
Executive SEO — May
Acme Growth
Content Performance
North & Co.
Technical Audit
Wranker
Needs attention
Resolve delivery issues before the next review
Schedule didn’t run
Executive SEO — Acme Growth · Missed 1 delivery · 2h ago
Delivery failed
Technical Audit — Wranker · 2 recipients affected · 1d ago
Share link expired
Local SEO — North & Co. · Client access interrupted · 3d ago
The hidden reporting problem
Sending the report is not the same as knowing it worked.
Agencies and SEO teams spend hours building reports, but often cannot quickly answer whether clients received them, opened them, downloaded them or ran into delivery problems.
—No single view of delivery health
—Client engagement is hard to prove
—Failed schedules surface too late
—Template quality is judged by guesswork
Fragmented reporting visibility
Email opens
PDF downloads
Scheduled runs
Export jobs
Share links
Bounced recipients
Client follow-ups
Account notes
Support tickets
Before Reporting Analytics
7
Tools checked
0
Clear fixes
?
Client proof
5
Core Reporting Analytics KPIs: reports sent, delivery rate, view rate, downloads/exports and issues.
4
Engagement funnel stages: Sent, Delivered, Viewed and Downloaded/Exported for fast client reporting reviews.
3
Primary action paths from analytics: View Report, Edit Schedule and Open in Builder or Fix delivery issue.
30d
Default attribution window shown in the settings mockup for viewer analytics and link engagement tracking.
Structural counts from the Reporting Analytics design specs. Replace with verified customer benchmarks when available.
THE REPORT ENGAGEMENT LOOP
From sent report to measurable client engagement.
Reporting Analytics turns report delivery into an operating loop: scope the view, measure performance, explain movement, prioritise weak spots and act on issues.
1
01
Scope
Choose project access, project, date range, compare mode and filters for report, template, client group, delivery channel, status and owner.
2
02
Measure
Review reports sent, delivery rate, view rate, downloads/exports and issues with clear definitions and previous-period deltas.
3
03
Explain
Use engagement trends and the Sent → Delivered → Viewed → Downloaded funnel to see where the reporting journey drops off.
4
04
Prioritise
Sort top reports by delivery, views, downloads or issues so weak cadences, low engagement and delivery problems surface first.
5
05
Act
Open the report, edit the schedule, resend failed deliveries, fix connections, manage share links or add insights to a client-ready report.
WHAT REPORTING ANALYTICS INCLUDES
Everything needed to prove delivery, engagement and next actions.
The page keeps analytics marketer-friendly. It avoids internal error-budget language and focuses on the questions agencies need to answer quickly.
ANALYTICS HOME
See reporting delivery and engagement in one workspace.
Start from a clean KPI strip, trend chart, funnel, top reports table and needs-attention queue.
ENGAGEMENT TREND
Know whether clients are opening what you send.
Compare delivered, viewed, downloads and issues over the selected period with previous-period context.
TOP REPORTS
Find the reports and templates that perform best.
Rank reports by sent volume, delivery rate, view rate, downloads and owner so teams can improve what matters.
NEEDS ATTENTION
Fix failed schedules, sends, exports and share links fast.
Turn broken delivery events into the right action: edit schedule, resend, reconnect data, retry export or update sharing.
Open related page →
PRIVACY SETTINGS
Keep viewer analytics useful without exposing sensitive detail.
Use role-gated recipient analytics, tracking windows and privacy copy so admins see detail while members see aggregates.
REPORTING LOOP
Move from engagement signal to better client reporting.
Connect delivery analytics to Report Builder, White Label SEO Reports, Scheduled Reports and Agency workflows.
Open related page →
KPI STRIP
Start with the reporting numbers clients and managers ask for first.
The Reporting Analytics summary strip focuses on agency-friendly outcomes: reports sent, delivery rate, view rate, downloads/exports and issues. Each card uses plain definitions, compare deltas and click-through intent instead of internal reliability jargon.
×Teams check sends, opens, downloads and failures across disconnected email tools, scheduler logs and report exports.
✓Wranker makes reporting delivery and engagement visible in one KPI strip with definitions, deltas and drill-down actions.
Reports sent includes email, share-link and export delivery attempts.
View rate is based on viewed divided by delivered when viewer tracking is enabled.
Issues are failed schedules, failed sends and expired links, with lower-is-better semantics.
Summary KPIs
Reporting performance
Last 30 days with previous-period change
Updated 09:30
Delivery rate
96.0%
+1.2 ppvs prev.
1,198 delivered
View rate
59.4%
−3.1 ppvs prev.
712 client views
Downloads / exports
348
+18.0%vs prev.
PDF downloads
286
Data exports
62
Issues
11lower is better
−31.0%vs prev.
Failed sends
6
Schedules
3
Expired links
2
Reporting health improved
Delivery rose 1.2 pp while active issues fell 31% this period.
ENGAGEMENT OVER TIME
Spot whether delivery and engagement are improving or slipping.
The trend chart is designed for marketers, not ops teams. It shows delivered and viewed by default, then lets users switch to downloads or issues while keeping delivered as the reference baseline.
×Report engagement is reviewed only when someone asks whether a client opened the PDF.
✓Wranker shows delivery, views, downloads and issues over time with compare context and report-ready chart exports.
Default trend pairs Delivered and Viewed for fast engagement review.
Metric selector supports Delivered, Viewed, Downloads and Issues.
Chart summaries keep the section accessible for screen readers and fast reviews.
Chart summary
Engagement over time
Delivered + viewed across the last 30 days
Last 30dCompare on
DeliveredViewed
Daily buckets
View rate
59.4%
+8.4%
Best day
22 May
96 views
Issue trend
11
down 31%
Client engagement is improving
Views rose 8.4% while delivery stayed stable and active issues declined.
ENGAGEMENT FUNNEL
See where the reporting journey loses attention.
A simple funnel makes the full delivery path screenshot-friendly: Sent, Delivered, Viewed and Downloaded/Exported. The largest-drop callout tells the team whether the problem is deliverability, engagement or report utility.
×Teams know a report was sent, but cannot see where the client stopped engaging with it.
✓Wranker turns the full reporting journey into a clear funnel with counts, conversion rates and next-action context.
Viewed is disabled honestly when tracking is off, rather than showing fake zeros.
Largest-drop callout explains whether delivery, view or download needs work.
Funnel can support CSV or image export for account reviews.
Journey checkpoint
Engagement funnel
Sent → Delivered → Viewed → Downloaded
Tracking on30 days
Sent → Delivered
1,198 of 1,248 moved forward
96.0%
step rate
Delivered → Viewed
712 of 1,198 moved forward
59.4%
step rate
Viewed → Downloaded / Exported
348 of 712 moved forward
48.9%
step rate
Largest drop
Delivered → Viewed · 40.6% drop
Sort affected reports by lowest view rate and improve the opening summary before the next send.
TOP REPORTS
Rank the reports and templates that drive the strongest engagement.
Top Reports shows report name, project, last sent, sent count, delivery rate, view rate, downloads and owner. Row click opens a report analytics drawer with mini KPIs, view sparkline and direct actions.
×Report quality is judged from memory, comments or client feedback after the meeting.
✓Wranker ranks reports by engagement and makes each row actionable: view report, edit schedule or open in builder.
No bulk-selection noise; the table uses per-row actions for a cleaner analytics panel.
Report drawer summarises sent, delivered, viewed, downloads and rates.
Weak delivery and low view rates can lead directly into schedule or builder workflows.
NEEDS ATTENTION
Fix failed schedules, sends, exports and share links before clients ask.
The Needs Attention queue lists only actionable problems: schedules that did not run, failed sends, bounces, connection issues, export failures and share-link issues. Each row has one clear Fix path and a details drawer with safe context.
×Teams discover broken report delivery only after a client says they did not receive the update.
✓Wranker prioritises active reporting issues by impact and sends users to the right schedule, settings, export or share workflow.
Fix links can open schedule details, report data settings, export jobs or share settings.
Member roles see aggregate impact; admins and owners can see recipient status when enabled.
Rows use plain language like Delivery failed, Bounced or Share link issue instead of internal error codes.
PRIVACY AND SETTINGS
Measure engagement without turning analytics into a privacy risk.
Reporting Analytics includes settings for viewer tracking, attribution window and privacy notice copy. The experience keeps recipient-level detail role-gated and falls back to aggregate delivery metrics when tracking is disabled.
×Teams either overexpose engagement detail or avoid viewer analytics completely.
✓Wranker uses clear tracking settings, role-gated detail and honest partial-data states for report engagement analytics.
Analytics inherits report access scope and respects role permissions.
Admins can enable or disable viewer tracking across org and report levels.
When tracking is off, delivery metrics remain visible while view-rate cards show Tracking off.
METRIC DEFINITIONS
Plain-language analytics for reporting teams.
Every metric is designed to be understood by account managers, specialists and clients without exposing internal platform jargon.
Reports sent
Total report deliveries attempted through email, share link and export workflows.
Answer whether reporting activity happened in the selected period.
Delivery rate
Delivered divided by sent, shown as a percentage with previous-period delta when compare is on.
Surface weak delivery, failed sends and bounced recipient paths first.
View rate
Viewed divided by delivered when viewer tracking is enabled and permitted.
Measure client engagement without treating bounced or failed deliveries as engagement failures.
Downloads / exports
PDF downloads plus completed CSV, XLS or XLSX export jobs.
See which reports are being saved, shared internally and reused after delivery.
Issues
Failed schedules, failed sends and expired links in the selected period.
Prioritise fixes that protect client trust and recurring reporting cadence.
Needs attention
Actionable delivery, schedule, connection, export and share-link issues with Fix destinations.
Move from analytics insight to issue resolution without hunting through settings.
WHO IT IS FOR
Reporting analytics for specialists, stakeholders and agencies.
The same reporting engagement layer can support a solo client update, an in-house stakeholder cadence and an agency portfolio review.
SOLO SEO
Know whether clients actually read the report.
Stop guessing after the PDF is sent. See delivery, views, downloads and issues without manually following up.
See whether reports were delivered and viewed
Find low-engagement reports before review calls
Fix broken schedules or exports from one queue
IN-HOUSE TEAM
Give stakeholders a trusted reporting operating view.
Use report analytics to understand which performance updates get attention, which teams own them and which delivery paths need work.
Track report delivery and engagement by project
Compare templates and owner performance
Use aggregate visibility where recipient detail is restricted
AGENCY
Prove reporting value across every client account.
See which clients open reports, which templates perform, which schedules fail, and what your account team should fix first.
Monitor delivery health across client portfolios
Spot engagement gaps by template and client group
Turn failed sends, expired links and missed schedules into action
Placeholder testimonial — replace with customer proof
“We stopped asking whether reports were opened and started fixing the few reporting workflows that actually needed attention.”
AM
Agency account manager
Placeholder persona — replace after customer interview
Placeholder metric — replace with verified benchmark
7→1
Example narrative only: reduce the number of places a team checks to verify report delivery and engagement. Replace with measured customer data before publishing.
Use this card for a real before/after reporting-operations benchmark once available.
OLD WAY VS WRANKER WAY
Stop guessing whether reporting is working. Start measuring it.
Reporting Analytics turns delivery, engagement and issue handling into a repeatable operating layer for SEO reports.
Workflow
Without Wranker
With Wranker
Prove reports were delivered
Check email threads, scheduled-job notes and manual confirmations after every send.
See sent, delivered, failed, bounced and issue counts in one Reporting Analytics KPI strip.
Understand client engagement
Assume the report was read because it was emailed or attached to a monthly update.
Track view rate, downloads and funnel drop-off so teams know whether reports are being opened and used.
Improve report templates
Guess which template format clients prefer based on anecdotal feedback.
Rank top reports and templates by delivery rate, views, downloads and engagement quality.
Fix delivery problems
Find failed schedules, expired links, bounces and export errors only after a client complains.
Use the Needs Attention queue with clear Fix links to schedules, settings, exports and share-link workflows.
Respect privacy
Expose recipient-level tracking broadly or avoid engagement analytics entirely.
Use role-gated analytics: admins and owners can see detail when enabled; members see aggregate totals.
Connect insight to action
Analytics ends as a passive dashboard that creates more review work.
Open reports, edit schedules, resend failed deliveries, open the builder or create tasks from the same workflow.
Start reporting from connected SEO data
Build a sample report and see how analytics closes the loop.
Start with your SEO audit and use Wranker to connect the full reporting journey: build, send, measure, fix and improve.
Risk reversal
✓No credit card required to start the audit flow.
✓Connect reporting analytics to delivery, views and downloads.
✓Use role-gated analytics and privacy-aware tracking.
✓Find failed schedules, sends, links and exports quickly.
✓Scale from one report to agency client portfolios.
RELATED WRANKER FEATURES
Connect report engagement with the full Wranker workflow.
Reporting Analytics is most useful when it sits beside the builder, schedule, white-label and agency systems that create and deliver the reports.
ReportsSchedulesExports
Reporting Dashboard
Use the parent reporting workspace to manage reports, templates, schedules, sharing and exports.
Open feature →
CanvasPanelsNotes
Report Builder
Open high-performing or underperforming reports in the builder to improve sections, panels, notes and actions.
Open feature →
CadenceRecipientsRuns
Scheduled Reports
Fix cadence, recipient, timezone and delivery-format problems that Reporting Analytics surfaces.
Open feature →
BrandingPDFLinks
White Label SEO Reports
Connect engagement analytics with branded PDFs, live links, support details and client-ready delivery.
Open feature →
GSCGA4Traffic
SEO Analytics
Pair report engagement with organic performance analytics from GSC and GA4 to explain what clients respond to.
Open feature →
ClientsRolesPortfolio
Agency Dashboard
Use client, role and portfolio context around reporting engagement for agency operations and account management.
Open feature →
TasksOwnersStatus
Campaign Activity TaskBoard
Turn report issues, schedule fixes and client follow-ups into assigned campaign work.
Open feature →
ClientsContactsAccess
Clients Hub
Connect client engagement signals with account ownership, access, contacts and client relationship workflows.
Open feature →
FAQ
Questions teams ask before measuring report engagement.
Clear answers for SEO, AEO and GEO discovery around Wranker Reporting Analytics.
What is the Wranker Reporting Analytics tool?+
The Wranker Reporting Analytics tool is the reporting dashboard view for measuring whether SEO reports were sent, delivered, viewed, downloaded and acted on. It combines delivery health, client engagement, top reports, engagement funnel and needs-attention issues in one workspace.
Who is Reporting Analytics for?+
Reporting Analytics is built for SEO agencies, account managers, in-house SEO teams, solo SEOs, content teams and local marketers who need to know whether reports are reaching clients or stakeholders and what needs fixing.
Which KPIs does Reporting Analytics track?+
The core KPIs are reports sent, delivery rate, view rate, downloads/exports and issues. Issues include failed schedules, failed sends and expired links in the selected period.
How is view rate calculated?+
The recommended view-rate basis is Viewed divided by Delivered. This keeps the engagement metric separate from bounced or failed deliveries and avoids punishing a report for delivery problems.
Does Reporting Analytics show individual recipient activity?+
Recipient-level analytics is role-gated. Admins and report owners can see recipient status when tracking is enabled, while members can be limited to aggregate totals only.
What happens when viewer tracking is disabled?+
Wranker shows delivery metrics and issues, but view-rate sections display a clear Tracking off or partial-data state instead of fake zeros. Admins can open Analytics Settings to enable viewer tracking where policy allows.
Can Reporting Analytics help fix failed scheduled reports?+
Yes. The Needs Attention section highlights missed schedules, failed sends, bounces, connection issues, export failures and share-link issues. Each row has a Fix action that opens the most relevant workflow.
Can reports be improved from Reporting Analytics?+
Yes. Top Reports rows can open the Report Analytics Drawer with quick actions such as View Report, Edit Schedule and Open in Builder so teams can improve report content, cadence or delivery.
How does Reporting Analytics connect with other Wranker modules?+
Reporting Analytics connects with Reporting Dashboard, Report Builder, Scheduled Reports, White Label SEO Reports, SEO Analytics, Agency Dashboard and Campaign Activity TaskBoard to move from engagement signal to client-ready action.
Ready to close the reporting loop?
Build reports clients open, understand and act on.
Connect report creation, scheduled delivery, client engagement and issue fixing in one Wranker reporting workflow.
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